How to name an online store

"Cheap-online-store-of-goods" isn’t a name, it’s a description — and that’s almost always the first mistake: cramming into the name what belongs in a tagline or a company description. A name should take one second to say and need no explanation.

Patterns that work

• Product + a short suffix. Works when the niche is narrow and clear — the buyer instantly reads what you sell, and the suffix makes the name unique and gives you a checkable domain.
• A compound word from two roots. Two real chunks of meaning fused into one short word — a compromise between "it’s clear what this is" and "it’s not a plain dictionary word that’s already taken as a domain".
• Abstract but pleasant-sounding. Not tied to the product at all — works if you plan to expand into adjacent categories and don’t want to depend on one product in the name.

Common mistakes

• A long name that’s awkward to dictate over the phone or type into search.
• Transliterating a word without checking how it reads and looks in Latin letters — something that sounds fine in the original sometimes turns into an awkward string of letters as a domain.
• Checking the domain last, after the sign, business cards, and packaging are already ordered — the domain needs checking before the name is printed anywhere.

The order to do it in

Start with a short description of what you sell and to whom. Then name candidates, each checked in .ru and .com right away — is the domain free, and how much does it cost. A name without a free domain in a convenient zone is an unfinished name, however good it sounds out loud.